New Manufaktur

BUBEN&ZORWEG opens landmark Manufaktur with Private Showroom in Pforzheim, Germany

BUBEN&ZORWEG has completed its new state-of-the-art Manufaktur and Private Showroom in Pforzheim, Germany. The space sets a new benchmark in the engineering and craftsmanship of high-security safes, watch winders and bespoke masterpieces that combine both areas of expertise. Located at the gateway to the Black Forest on a 5000 m² site, the purpose-built 2,500 m² facility is architecturally and functionally shaped around the brand’s three guiding principles: German engineering, fine craftsmanship, and extraordinary design. Built in three distinct sections, the structure mirrors the dynamic interplay of principles, competencies and teams. At its heart lies the handcrafting space, where the highly artistic processes unfold. It is flanked on one side by engineering and design, and on the opposite side by logistics – a concept that reinforces the flow between innovation, creation and delivery.

Designed in collaboration with regional architects Esslinger-Deitermann and built by local contractor Pfirmann Bau, the building features a distinctive façade of traditional German clinker brick paired with high-quality aluminium composite with a bronze finish and expansive glass. A definite highlight is the nearly 100 m spanning south façade with its blend of traditional clinker brick and modern panoramic windows. The clinker brick conveys robustness and lasting security, while the aluminium composite and glass surfaces express precision and a contemporary aesthetic. Inside, the architectural language continues with a bright, welcoming interior featuring natural-tone floor tiles and parquet, light-grey walls, and furniture kept in light tones that add a sense of warmth and serene comfort.

Dedicated areas with a space of 500 m² accommodate bespoke manufacturing, small-series production, and stringent quality control, with a central light tunnel adding a final touch to the refined work environment. Complementing these spaces, the 100 m² B&Z Private Showroom invites visitors into the world of BUBEN&ZORWEG, offering intimate personalized consultations, retail partner trainings, and curated brand experiences. Guided by experts, guests explore a creative world of customization – diving deep into the brand’s cutting-edge technology and the endless array of colour, material, and design options to configure the own unique high-security safe down to every last detail. Completing the concept, a newly expanded 400 m² logistics hub ensures efficient global distribution to over 100 countries, seamlessly connecting the personalized in-store experience with worldwide delivery.

Florian vom Bruch, CEO of BUBEN&ZORWEG, stated:

" We couldn’t be prouder of the result. Our new Manufaktur perfectly reflects who we are as a brand – engineered in Germany, shaped by craftsmanship, and designed for those who love the exceptional."

Highlights

Architecture & Aesthetics

A three-part architectural concept symbolizes the brand’s philosophy: creating unique masterpieces through exceptional engineering, craftsmanship and design. Purpose-built for inspiration and clarity, the structure seamlessly connects these pillars. Set on a sloping plot, the building is harmoniously integrated into the hillside, with its levels organically following the natural terrain. This layout not only enhances the architectural dynamism of the ensemble but also opens up impressive, light-filled spatial perspectives.

Nature & Light

Framed by the lush greenery of the Black Forest, the building opens itself to its surroundings with expansive glass façades. These large surfaces and a room height of 3 metres draw in abundant natural light, creating an immersive and bright atmosphere. The Manufaktur’s welcoming west side is landscaped with native trees and grasses, complemented by two ponds and a striking 60-year-old bonsai tree. On the east side, employees enjoy their own green retreat and terrace, designed with local trees and diverse grasses.

Materials & Refinement

Traditional German clinker brick in a deep dark brown with subtle anthracite nuances conveys a sense of robustness and lasting security. The carefully selected water‑struck brick, produced with a special method, gives each piece a unique natural texture. Refined aluminium‑composite surfaces with a bronze finish add sophistication. Inside, large‑format greige floor tiles, a natural‑tone parquet floor with a brushed, raw‑wood look, wooden windows, and light‑grey walls create a sense of warmth and serene comfort.