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Munich Creators of luxury safes, watch winders and private museums for the world‘s most passionate collectors, BUBEN&ZORWEG have been ranked by Ernest & Young as a top 20 German luxury brand, alongside some of the biggest names in global luxury including Porsche, Leica, A Lange & Söhne, Glashütte Original, Bulthaup and Wempe. A board of 150 experts assembled by Ernest & Young scrutinised a total of 250 brands before reaching their decision.
At the annual Luxury Business Day held in Munich in June, Ernest & Young named BUBEN&ZORWEG as a Top New Entrant in the rankings, for “impressing watch lovers with its high quality standards, innovation and pioneering work”.
The competition scores luxury brands according to both hard facts and their soft, emotional appeal. Winning brands need to prove their exemplary achievements according to criteria including digitalisation, brand loyalty, personal benefits for consumers and sustainability.
Ernest & Young partner Florian Huber said: “As the rankings for top German luxury brands show, the top German luxury companies in 2016 excel in craftsmanship, engineering and design. Owner managed companies in particular are among the climbers.”
BUBEN&ZORWEG managing director Christian Zörweg said: “Harald Buben and I are immensely proud to be ranked
alongside some of the luxury world’s true heavyweights. BUBEN&ZORWEG goes to great lengths to create true
luxury in every detail and our masterpieces and bespoke interiors are today to be found in royal palaces, grand yachts and the homes of the world’s most passionate collectors around the world.”